Lancaster entrusts BBS with the development of its interactive digital experience "Ldiag".

In order to push the right Lancaster products in store to customers according to their skin type, BBS has developed for Coty innovation Ldiag an application available only in store on Ipad to perform a personalized skin diagnosis.

Through a skin diagnosis, made possible thanks to PerfectCorps technology, targeting imperfections or signs of aging, Ldiag allows users to recommend THE beauty routine that will change everything in their daily lives.

By using the codes of luxury, we capitalize on digital technology and its strengths to offer a quality advice and support tool.