BBS accompanied Gucci Beauty in the conception and development of a phygital experience for the launch of the second pillar of its Flora collection.

The teams imagined an innovative retail concept promoting the new Gucci Flora Gorgeous Jasmine fragrance. The experience takes place in front of a screen, accessible to customers with a simple hand gesture to discover and interact with the 5 Gucci Pets in the Flora Fantasy world while performing the suggested movements.

The experience invites visitors to immerse themselves in the world of the Flora campaign by entering the skin of one of the five small animals of the campaign. An interactive experience, made possible thanks to a motion detection technology. 100% touchless for a covid free experience. Deployed internationally.