Gucci Beauty Flora 22 Filter
Interactive social media filter
About the project
The project
BBS designs and develops for Gucci Beauty an interactive and immersive Instagram filter that transports users into the Floral Universe of the brand and the Gorgeous Jasmine and Gorgeous Gardenia fragrances.
A filter thought around the integration of 3D elements to bring realism to the experience while letting appear one of the 3 Flora Pets inviting to interact with them by sending kisses, blinking, etc.
Technologies
Spark AR
Javascript
Sector
Fragrance & Beauty
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Link to the project
3D Modeling
AI
Digital strategy
Creative and technical advice
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Our achievements