Gucci Beauty entrusts BBS with the design and creation of the Ladies Night Instagram Filter as part of the digitalization of the launch of the new Blush Ladies Night.

Developed with the augmented reality technology Spark AR, the filter allows to try the different shades of the blush and choose the look that best suits among the 3 proposed through a 3D immersion in sets of the official campaign; night club of the 70s.