BBS accompanies Lacoste in the design and development of a web platform for the launch of a new range of accessories and women's clothing; "Fashion Sport". The BBS teams carry out the 3D modeling of the products of the Fashion Sport collection as part of the technical development of the landing page.

The web platform features ambassadors chosen to represent the new Lacoste range through advanced and complex animations, for a wow launch with notably the automatic generation of builds by Buddy, sent to Lacoste for deployment on their own brand environment.

Lacoste has entrusted its digital projects to BBS for several years.