Immerse yourself in the world of Rimmel with an in-store app that offers a unique and immersive experience!

Explore make-up like never before with the Virtual Try-On: try on your favourite products, including the nail polish collection, and be inspired by iconic looks from The London Look. Easily recreate them with the recommended products and find your perfect shade with the Shade Finder.

And for a fun touch, discover a 3D mini-game celebrating Rimmel style and its so-British looks! The icing on the cake: meet a made-to-measure Rimmel avatar, embodying the brand's DNA with hairstyle, eyelashes and expressions.

Experience Rimmel in all its simplicity and give new life to your style!