La Maison Chloé entrusts BBS with the design and development of a digital experience to support the launch of its new collection; Atelier des Fleurs, a multi-touch experience.

Through a dreamlike and sensory journey, Atelier des Fleurs unveils a collection of exclusive fragrances for women through a fluid and personalized user journey inviting the user to compose a perfume bouquet and create a custom fragrance by choosing her favorite notes like a real florist. A didactic experience to accompany customers in a new mode of consumption that is still little known today.

An experience that can be adapted to different markets, on the web, at the point of sale and also on the websites of several e-retailers.