Whooper Out Of Office
With more and more vacation departures coming along with their autoresponse messages, in order to prevent people who are not going on vacation to enrage, Burger King dreamt up the « Out of office »
A gift coupon is generated based on the vacations dates and destination. You only needs to copy it and paste it in the autoresponse message, the burger chain advise you to be “Unbearable intolerable and execrable” in the email because each associate who receives the is email will be offered a free Whopper or Oreo Shake.
The campaign comes along a web movie and a social media component.